Allie Rowbottom's life is built on a Jell-O fortune, just like it was for the lives of her mother and her grandmother. But along with the wealth from America's most famous dessert, there came a curse. Now the most recent heir to the Jell-O fortune, Allie tries to make sense of her family history, and all the strange ways Jell-O showed up in their lives. In the process, she learns what the curse means to her.