In this episode I welcome Florian Schleicher, a sustainability marketing expert and founder of Future S. Florian shares his journey from working with global corporations like McDonald's and NGOs like Greenpeace to leading marketing for the start-up Too Good To Go. He now runs his own firm, helping businesses develop sustainable marketing strategies.

Key discussion points include:

• Florian's pivotal experience in Australia that shifted his focus to sustainability.
• The psychology behind behavior change in marketing
• Why sustainability isn't just a trend but a necessary direction for businesses.
• How companies can align their marketing efforts with Sustainable Development Goals (SDGs).
• Florian's insights on overcoming the challenges of transitioning to sustainable business practices, both for large companies and solopreneurs.

Key Takeaways:

1. Sustainable Marketing Strategy: Understanding where you are, where you want to go, and how to bridge the gap with thoughtful, sustainable actions.
2. Behavior Change in Marketing: The importance of targeting both rational and emotional sides of your audience for meaningful engagement.
3. Focus on Impact: Rather than just growth, focus on how your business can contribute to sustainability and long-term success.

Connect with Florian: LinkedIn: Florian Schleicher Instagram: @FlorianSchleicher Newsletter & Resources: ftrs-studio.com

Tune in to discover how Florian is driving sustainable impact through marketing and learn actionable tips for your business!

Launch special for early adopters (September 1-9, 2024): Get my Impact Elevator Pitch Course for free! All you need to do is subscribe to the podcast, share it within your network, and send me a screen recording of it. Details in the podcast!

Let's Connect: Instagram: @SustainableBusinessStrategist LinkedIn: Martina Thurnher E-Mail: [email protected]