The Difference Engine | B2B Category Design | Private Equity | Venture Capital

8. The real reason WeWork didn't work


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WeWork founder Adam Neumann was never short of ambition. He set his sights on becoming the world’s first trillionaire and expanding his desk rental business to Mars. However, earlier this month Adam came crashing back down to Earth. Nearly $40 billion of value floated away into the stratosphere as WeWork entered chapter 11.

So what was behind WeWork’s spectacular meltdown?

In today’s episode, we take a look at the real reason WeWork didn’t work and why Zoom is telling its staff to return to the office. We’ll also be sharing one of the secrets to Elon Musk’s success. Blueprints. Listen to find out exactly how you can write one.

What to look forward to:

00:58 The real reason WeWork didn’t work

04:14 Is Elon Musk is bothered by Tesla’s latest quarterly results?

07:40 What is a Blueprint?

13:19 Is the drought in IPOs a good thing?

18:20 Do Microsoft and Oracle have a shared destiny?

22:50 Zoom demands its staff return to the office.

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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The Difference Engine | B2B Category Design | Private Equity | Venture CapitalBy Categorical