Micromobility has an addressable market of more than $1.4 trillion dollars annually just in the US, a figure that makes it more valuable than longer distance transport addressable by cars. That's the message in this episode where we run through the talk 'When Micromobility Attacks' that Horace gave at the recent Micromobility Summit in Copenhagen.

We look at:

- how US trip data typically exhibits log-normal disibutions (and an explanation of what this means!)

- how many of the 2 trillion vehicle trips taken in the US annually would potentially be served by micromobility (min 20)

- how Marchetti's constant (one hour of travel a day) relates to micromobility's benefits (min 23)

- how adoption of micromobility would impact car demand, and why this is relevant to automakers (min 26)

- why these high volume, short trips are actually more valuable than average car trips on a dollar basis. (min 30)

- how time spent travelling will actually drive adoption of micromobility in highly congested cities. (min 34)

- Why 3 times more time is spent on short trips than longer trips in vehicles, and the implications for micromobility (min 36)

- The impacts this explosion in micromobility might have on carbon emissions and how we can measure that (min 42)

Be sure to check out the slides here (https://www.slideshare.net/asymco/when-micromobility-attacks) and the transcript on our Medium page.