It happens every day: Wine lover’s remorse. It’s when pricey bottles of wine purchased at the winery just don’t seem as exciting as they were when you were standing in the tasting room talking about terroir, vintages and varietals. That wine couldn’t have been more delicious and you were determined to score a case of it, even if you had to give up lattes for six months to help pay for it.

So what happened? How could something that was so irresistible just a few days before suddenly be singularly unimpressive? Actually, it may not be a problem with the wine. Instead, your disappointment could be the result of a variety of other factors that can have a profound impact on your Wine enjoyment. Once you understand them, there’s a lot you can do to turn something bad into something good, and something good into something great.

Wine is a very complex consumable; rich with nuances that work together to give us enormous pleasure. Unfortunately, those same nuances are tremendously vulnerable to a host of both environmental and psychological factors. Being aware of some of these factors can empower you to enhance your wine enjoyment in a significant way. One final word of caution, however: Overthinking it might be the very worst thing you can do.