To an unacquainted small business owner, faced with countless financial challenges, the prospect of a "content marketing campaign" may seem frivolous. Why spend so much essential money on hiring a writer or specialist when there are more important needs to take care of?

It's true that content marketing isn't your top priority—securing the stability of the business must always come first. But investing in a content marketing program is a way of investing in yourself, and if you don't make that commitment, you may suffer the consequences in the form of lost business and reduced brand visibility.

Mentioned in Today's Episode:

• Google hates to see duplicate content
• white label SEO agency

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