“When you hire a copywriter, you're also kind of hiring your strategist... You're also low key hiring your mindset coach because we are going to push back.”

— Samantha, @ Nomad Copy.

Breanna sits down with fellow email expert and nomad copywriter Samantha Burmeister for the kind of unfiltered conversation that usually only happens in voice messages and DMs.

They get into the difference between copy that sounds good and strategy that moves people, why post-purchase sequences are the most overlooked tool in your business, and what it really means to clear the path to yes — across the whole client journey, not just a launch.

Show notes and resources at ownyourmark.com/unfiltered-thoughts-about-your-emails

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Grab a complete checklist of emails, curated by a copywriter who has over 100 launches under her belt: Launch Emails Checklist:

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Podcast brought to you in partnership with Leah Bryant Co.