We are all being bombarded with sales pitches nearly every waking hour. As a matter of survival, our brains have become very good at saying "oh that sounds interesting... I'll get to it later." 

Without a compelling, time- or scarcity-based call to action, we tend to put off non-essential decision-making - including the decision to book a photographer - even if those decisions involve something we genuinely want.

To sum this month's lesson up in a single sentence, creating urgency is good; abusing it is bad.
Most photographers I know are so worried about coming across as pushy or manipulative that they miss out on one of the most powerful strategies to increase conversions.But leveraging sales psychology doesn't have to be manipulative. As long as you are honest about the parameters of your offers and use them sparingly, they can give the people who want to hire you anyway the permission/kick in the pants that they need to do so today rather than tomorrow.

This month, we're going to explore different ways to encourage your followers and subscribers to "act now," (but maybe without using that "act now" phrase, which most of us associate with late-night infomercials).Ready to join the Consistency Club and get more monthly content, along with Mad Libs-style email and social media templates just for photographers? Join us at go.thiscantbethathard.com/club!