EP 8. What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from.

Read show notes: https://www.podpage.com/marketing-with-empathy/blog/roots-of-good-storytelling-thrive-global-kavita-lokchander-episode-8/

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