<p>In this episode, I talk about why it's so important to answer the question "What business are you really in?". It's a simple question that almost seems absurd to ask. After all, it's obvious what business you're in, right? Tune in to find out.</p>

In this episode, I talk about why it's so important to answer the question "What business are you really in?". It's a simple question that almost seems absurd to ask. After all, it's obvious what business you're in, right? Tune in to find out.

8 - What business are you really in?

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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8 - What business are you really in?

8 - What business are you really in?

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