10 years of non zero one

8: "What does interactive mean?"


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Annie Reilly, Head of Producing at the National Trust, commissioned 'put her forward' in 2018 and asks, “What does interactive mean?”
It’s the big one. In this episode we face the question that occupies a thousand PhDs. In 18 minutes. Why did we decide that interaction was going to be part of everything we did? Does the duty of care that makers of interactive work have towards participants have to involve being nice? And how is ‘immersive’ different? Today’s answers may well be different to tomorrow’s...
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As non zero one turns 10, we asked eight people who have been part of our journey to pose us a question. We reflect on lessons we’ve learned from collaborators, mentors, and unexpected places, focusing on a different question in each 20-minute episode. Music by James Bulley.
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10 years of non zero oneBy non zero one