One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to do a copy-cat version. Instead, you’ll get ideas about how to provide useful and unique information in your own newsletter.

Why you need to know what kind of free content your competition provides

Why is frequency of publication important?

How to write a compelling subject line

Learn one important advantage of a newsletter over a blog.

Why a blog can keep you current

Learn more about your ad choices. Visit megaphone.fm/adchoices