Feeling the pressure that's come with the extended period of lockdowns and restrictions? Noticing people acting in strange ways that go against logic at times? Response Fatigue could be an explanation. 

In short, Response Fatigue is a way of describing what happens when people use up all of their energy responding to some sort of crisis - be it a natural disaster, a war or a pandemic. In this episode of Little Big Business, we dive into this theory and explore what this might mean for your business on the front line of supporting your community. 

If your interested in reading more in depth about this theory, here's a great article to start you in the right direction: https://bit.ly/3zzvv9M

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