No one planned on a first lady quite like Lady Bird. With her new power and her disarming charm, she sets her sights on doing something lasting. She becomes the first person in her position to launch her own agenda, she lobbies Congress and inspires a nationwide effort centered around beautification. What’s “beautification?” It’s another name for environmentalism, and she’s a pioneer in the movement. But not everyone is sold on the First Lady or her brand of activism.