In this episode Jake Runnels talks about Wim Hof and how his breathing method is changing the lives of millions of people. This sparks an inquiry into the role of the internet in bouncing pariticular information and individuals to the top of the heap. Why did Wim Hof, Joe Rogan, Jordan Peterson, Terence McKenna, and others rise so fast on the internet? Is there some sort of natural proccess of education going on? I then go on to discuss the effect that a growing option of niches has had on individuals. Nowadays you can find a niche for any particular kind of talent, subject, comedy, etc. that you can think of. This is vastly different from when corporate media dominated the screen. Now individuals are empowered to express themselves fully, not bound by location.