Billion Dollar Products

8: YouTube TV: Google's Billion-Dollar Cable Killer


Listen Later

We discuss YouTube TV, a billion-dollar product launched by Google in 2017 as a subscription-based streaming service. We explore the metrics that YouTube TV should measure, such as monthly viewing time and subscriber count. We also discuss the strategies and differentiation tactics employed by YouTube TV, including leveraging Google's infrastructure, YouTube's recommendation algorithms, and offering unlimited cloud DVR storage. The conversation delves into YouTube TV's mobile-first approach, its seamless multi-device compatibility, and innovative concepts like 'YouTube TV Spinoffs'. Overall, YouTube TV's success and integration within Google's ecosystem make it a thriving billion-dollar product.

...more
View all episodesView all episodes
Download on the App Store

Billion Dollar ProductsBy Charles Zhang and Shiv Kodak