We’ve all been through it: The recipient denies they ever received an email. Come to find out, it was sent to the SPAM folder.

There’s gotta be a way to avoid the SPAM folder!

In fact, there are six ways to avoid SPAM folders in outbound sales. In this episode, Michael Maximoff — co-founder of Folderly — shares how he’s able to dodge the SPAM folder and increase deliverability of outbound emails.

Plus, we talk about:

• Email productivity and outbound sales engagement
• How your sales team can increase the deliverability of your cold emails
• The benefits of domain and inbox warm-up tools

Tools & Resources mentioned in this episode...

Email Productivity & Sales Engagement:

Outreach

Mixmax

Domain & Inbox Warm Up Tools:

Lemlist

Folderly

SPAM Testing Tools:

GlockApps

Email On Acid

 

This series is co-hosted by Logan Lyles at Sweet Fish Media.

You can find this interview, and many more, by subscribing to the B2B Sales Show on Apple Podcasts, on our website, or on Spotify.