Want clients to rave about you, stick around, and share your work without you even asking? Then it’s time to tap into the magic of surprise and delight — and no, it doesn’t have to cost a fortune.

 In today’s episode of Life in Business, I’m talking about something that has the power to transform how your clients feel about working with you: surprise and delight. We all know doing a good job is the bare minimum — what makes your business memorable is how you make people feel.

I share personal examples of when businesses have blown me away with a thoughtful touch (including a bar of chocolate that genuinely made my day), and when the absence of that extra care has left me a bit cold. Whether it’s a handwritten card, a cheeky freebie in the post, or a small moment of unexpected kindness — those things stick. And more importantly, they build trust, loyalty, and long-lasting client relationships.

You’ll also hear how you can apply this approach not just to existing clients, but to prospects too — and how a £40 box of sweets once helped me win a £5k contract. These touches don’t have to be flashy, but they do have to be human.

If you’ve ever wanted to add more joy into your business — this episode is for you.

🌀 Download the free guide: Feeling Stuck

📖 Read my book

💬 Work with me

 What’s the best surprise and delight moment you’ve ever received as a customer — or given to a client? Tag me on Instagram @libbylangley or drop into my DMs on LinkedIn — I’d love to steal your ideas (in the nicest possible way).

Here’s to making business feel a little more human, and a lot more joyful.

Libby x