In the community where I live, a hashtag was adopted several months ago by the municipality and used by local politicians. The hashtag attempted to illustrate that the fabric of the community is what makes the community undeniably unique. Trouble is, local politicians and some so-called 'leaders' later started parroting a false narrative that the community is broke and therefore all things heritage and culture (libraries, arenas, arts centre, and museums) should be cut, hours reduced, or thrown into the hands of unpaid volunteers. The municipal hashtag has now become a PR disaster because a new grassroots coalition leveraged the original hashtag and flipped it upside down into a new not-so-complimentary alternative. There are so many lessons to be learned from this episode. I share some valuable takeaways so that other communities don't make such a silly and costly mistake when it comes to haphazardly choosing a hashtag without doing due diligence.