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Michael Beets, the mind behind Here and Now, an immersive experiences platform, discusses his background in immersive experiences and live cinema. He shares his passion for bringing people together through experiences and taking audiences on journeys. Beets explains how his experimentation with Web3 and NFTs was sparked by the cancellation of his projects during the COVID-19 pandemic. He emphasizes the importance of creating meaningful experiences around art and the need for surprise and innovation in the space. Beets also discusses the evolution of the Tezos community and the challenges and opportunities in the NFT space.