Help Best

80: How to Help First - And Grow the Tribe

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🎧 Intro: A Quick Recap
  • In our last episode, I introduced the new Help First Referral Program:
  • → Send someone to www.twobrainreferrals.com
  • → They get $300 off. You get $300.
  • This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.
  • We’re near capacity. Every seat around the TBB campfire matters.
  • Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.

🔟 Top 10 Tactics for Referring the Right Gym Owners1. Answer Questions in Niche Gym Groups
  • GOU, PushPress Community, SugarWOD Affiliate group, etc.
  • Search posts using keywords like “need more leads,” “how to price,” etc.
  • Add helpful value, then DM: “Happy to hop on a call if you want to talk more.”

2. Start Weekly ‘Office Hours’ Posts
  • Example: “I’m a long-time gym owner and TBB client. I open up ‘Office Hours’ on Thursdays—drop your questions below!”
  • Builds trust and creates organic conversations.

3. Use the ‘Help First’ DM Strategy
  • Follow up publicly helpful posts with:
  • → “I’ve been there—want to hear what worked for me?”
  • → After chat: “Can I introduce you to Coop?”
  • → Start a group chat on Messenger or email Coop directly.

4. Host Local Coffee Clubs or Roundtables
  • Invite 3–5 gym owners for breakfast and connection.
  • Keep it informal: “What’s going well for you right now?”
  • We’ll even cover the bill—just send the receipt.

5. Speak or Share Resources at Affiliate Events
  • Join virtual or in-person CFHQ roundtables.
  • Offer tips, drop links, follow up with offers to help.

6. Attend Local Competitions and Be Visible
  • Wear the TBB shirt. Network. Listen.
  • No pitch—just “What’s working at your gym lately?”

7. Share TBB Content + Personal Commentary
  • Repost a blog or video and add your story:
  • “This helped me raise ARM by $50/month. Here’s how
”

8. Tell Your Own Story (Video or Post)
  • Before → Turning Point → After.
  • “Before mentorship I was stuck at 40 members...”
  • End with: “DM me if this resonates.”

9. Share Other Success Stories
  • With permission, talk about other gyms who’ve grown through mentorship.
  • Add your personal perspective: “I watched this gym 3x their revenue
”

10. Use Free TBB Resources One-on-One
  • Pick ONE blog, podcast, or PDF that fits their current struggle.
  • Example: “This guide helped me hire my first coach.”

🧠 Wrap-Up:
  • Help First works. We don’t need to sell.
  • Just be visible, be helpful, and make the connection.
  • When someone’s ready, send them to twobrainreferrals.com.

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Help BestBy Chris Cooper