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Facing change in your photography business can feel like staring down a cheetah in the jungle at night. Your brain crafts elaborate stories about what might go wrong – you'll lose all your clients, your business will crumble, nobody will pay those higher prices. But what if these fears are just protective mechanisms that have nothing to do with reality?

This eye-opening episode tackles the emotional and practical barriers photographers face when changing their pricing structure. I challenge you to identify that burning change you've been avoiding and envision how your life, family, and community might transform if you finally made it happen. Could your $350 sessions become $3,500 or even $7,000 sales? What financial freedom might that create?

The mindset work comes first – acknowledging negative thoughts and deliberately rewriting them into positive affirmations. Once that foundation is laid, I reveal the four critical mistakes photographers make when implementing pricing changes: copying competitors without understanding, avoiding money conversations with clients, overcomplicating offerings, and failing to create repeatable processes.

Each mistake comes with practical solutions drawn from years of coaching photographers through these exact transitions. Learn why talking about pricing from day one (or earlier!) matters, why simplicity beats complexity every time, and how systematic approaches produce consistent results. 

The transformation can be life-changing. I share stories of photographers who have multiplied their average sale tenfold by implementing these principles. Even shooting just 3-4 clients monthly at these higher rates can completely revolutionize your business and lifestyle.

Ready to face your fears and make that change you've been postponing? This episode provides both the emotional support and practical roadmap to get there. Because with the right knowledge, tools, and mindset, you absolutely can master the changes your photography business needs.

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Thanks for listening!