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In this week’s episode, Chloe direct messages Montreal-based entrepreneur and owner of inBeat agency, David Morneau. Together they discuss how to use micro-influencers to gather market insights at scale, and the strategies David has used to help his client scale their micro-influencer marketing efforts.

Episode Highlights

• 07:59 - How important is it that brands utlilise influencers?
• 09:09 - How many influencers should you work with on each campaign?
• 13:42 - How can small businesses maximise their influencer marketing campaigns?
• 18:26 - How do organic influencer posts outperform traditional ads?
• 21:13 - What mistakes have we made when approaching an influencer campaign?
• 24:26 - What are David's predictions for the future of influencer marketing?
• 27:01 - David's top recommendations

David Morneau Bio

David helps direct to consumer brands attract new audiences & grow beyond 7-figures through influencers with less than 25K followers. His agency, inBeat makes scaling paid advertising easy, by providing brands and consumer-focused companies with engaging user-generated-content from their network of micro influencers on Instagram and TikTok.

Learn more at https://inbeat.agency

Further Reading: 

• Five INCREDIBLE TikTok Statistics 👇
  https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/
• The Most Important Social Media Marketing Trends to Plan for in 2021 👇
  https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/
• How to Master the Basics of SEO 👇
  https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

• Top Tips for Social Media Growth 👇https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth
• The Daily Struggles of a Social Media Manager 👇
  https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager
• How Will the iOS Update Affect Social Media Managers? 👇https://thegsmpodcast.buzzsprout.com/12

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!