If you work at a B2B company, your target audience probably spends a lot of time on LinkedIn. It's always been an essential platform for companies that want to reach potential buyers at other companies, and when you use its paid advertising features, it becomes even more powerful. In this episode, I spoke to Alfred Broman, former Zooma intern and seasoned LinkedIn Ads user, to find out more about how you can take advantage of this tool.

 

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