The Art of Product

80: Rediscovering Deep Work

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Derrick’s been traveling and finding inspiration from re-reading Deep Work, a kind of manifesto of what Level stands for. He’s discovering how to position and market Level, as well as recognize things in his own work patterns that need to change.

Ben’s been feeling anxiety and thinking about Tuple’s broader mission and impact on the world. He believes deep work can be accomplished through the powerful practice of pair programming.

Today’s Topics Include:

  • Embracing Boredom: Derrick removed Twitter and email client from his phone as dependence on distraction
  • Recruiting next wave of paying customers; reminding people what Level is and why they should care about it
  • Learning is a valid category of work you can do during the day; productive use of time
  • Ability to go deep and focus is a skill most people have lost; getting back into the mindset
  • Tuple’s mission and onboarding campaign; selling a solution to an underlying problem
  • Apprenticeship: Learn and gain expertise from peers
  • Derrick’s main piece of content for Level may not be about specific tool to achieve mindful workplace
  • Celebrating call quality feedback feature in Tuple; customized CRM to close the deal

    • Links and resources:

    Art of Product on Twitter

    Derrick Reimer Website

    Derrick Reimer on Twitter

    Ben Orenstein Website

    Ben Orenstein on Twitter

    Level

    Tuple

    Tuple’s Pair Programming Guide

    Deep Work by Cal Newport

    The Challenger Sale by Matthew Dixon

    Heroku

    Screenhero

    Ruby on Rails

    Podcast Motor

    Clearbit

    Brennan Dunn’s Double Your Freelancing

    ...more
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    The Art of ProductBy Ben Orenstein and Derrick Reimer
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