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Have you ever tried to share audio files on social media?

Man, what a PAIN it can be! Depending on where your audio file link comes from, what format the file is in, which social media platform you’re dealing with, you can get all kinds of bizzare results.

The problem Is compounded even more when you realize that social media simply doesn't lend itself to long-form content. Most podcasts are longer types of content so they are hard to share on Facebook, Twitter, LinkedIn, and other places in a way that can be played, right there, on the spot.

My hope is that this episode will change all of that for you. I'm talking with Baird Hall, one of the creators of Wavve, a great new app that enables you to create motion videos with sound clips from your podcast episodes. Please take the time to listen by clicking the player below, and make sure you scroll down to watch my demo video of setting up my own promo through the Wavve app.

 

Here’s a rough outline about this episode: sharing audio files on social

• [1:32] Who is Baird and how does Wavve highlight audio content on social?
• [5:20] How the audio wav formations in Wavve can garner greater attention
• [6:36] What it looks like online to create a Wavve animation
• [9:02] Edit your audio files online or offline to create your graphic animation
• [11:03] Baird’s short version of the creation of the platform and how they made the pivot from one business idea to another
• [13:53] Pricing plans - Free, Alpha, Beta, Gamma. Did you see that, FREE PEOPLE!
• [19:37] How users are using the Wavve to promote on Instagram
• [27:45] The other folks on the Wavve team and how the company works
• [28:40] New features coming soon (you heard it here first)...

OK, so you CAN share audio files on social, but…

It’s not always something you can do in a way that people will actually click on.

First, it’s likely an outbound link… and people typically don’t want to leave the social platform they are on at the moment (those cute little kittens are too irresistible).

If it IS uploaded directly to the social platform, it’s likely still going to open a pop-up window to make the thing actually playable.

Or, you can create a video of it yourself which is one of the biggest time sucks I can think of at this moment.

There is an answer, and it even has a free option. Did you hear that people, free!

I invite you to listen to what Baird Hall and the team at Wavve have created for people who produce longer-form audio content (like podcasters). It's a way that you can create bite-size pieces that people scrolling through their social media feed would actually want to listen to simply because it's so beautiful and eye-catching.

This is the episode that tells all about the Wavve platform and what it can do to help you share audio of your episodes more effectively.

It's less than 35 minutes long, so take a listen, would you?

Even though Wavve creates beautiful videos for you to share, you’ll have to put in a little work of your own.

I know it's tempting to think that some new app like Wavve is going to come along and make your podcasting workflow simple, easy, and automatic.

Yes, in the previous episode with Ari Meisel we did discover a lot of ways that you can automate your podcast workflow, but that doesn't mean you're going to have 0 work left to do.

With an application like Wavve you've got the opportunity to make something incredible that will help you promote your podcast. But it won't happen by itself.

You're going to have to sit down and do...