Neve. SSL. API. 1176. LA2A. Pultec. We've all heard these names. We've all seen the countless plug-ins that emulate them. How did these names become so coveted in the recording world? Is there really an audible difference or is it all clever marketing? 

These are just some of the questions we had for gear lover/designer/inventor Brad McGowan of Louder Than Liftoff. 

Louder Than Liftoff is a company that asked the question: "What is it about classic gear that people ACTUALLY want?". They then went ahead and designed a bunch of gear that gives you classic goodness for a modern workflow. 

On this episode, you will learn:

• About Brad's own journey in learning to "hear" the difference between pieces of classic gear
• What is it that we're actually finding pleasing about analog gear and analog gear emulations
• The "Four T's of Tone" - Tubes, Transformers, Transistors and Tape
• How gear is designed and tuned
• Why you have to push gear and plugins to understand them
• Where to start if you're interested in experimenting with some analog gear
• And more!

Where to Find Brad and Louder Than Liftoff
https://store.louderthanliftoff.com/
https://www.instagram.com/louderthanliftoff/

Where to Find the Guys
Free DIY Recording eBook: https://www.howtorecordyourband.com
Vadim's Studio Site - Get your FREE test mix today! - https://www.calmfrogrecording.com
Benjamin's Studio Site - https://www.dreamloudstudio.com
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