I have admired Michael for awhile. He makes incredibly engaging content and is humble and self deprecating, a rarity in the marketing space. He openly shares how he continues to help his clients improve their engagement and make better content. Spoiler alert, it's not to get a certain type of camera. I learned a lot about how to make better content from our conversation and I hope it helps you too. If you are interested in making better content, this is a must listen.