We’re in the middle of a historical crisis. But you already knew that… 

Which begs the question: Do I even need to mention COVID at all in my content? 

And what if I don’t and I come across as insensitive? 

Marketing in a crisis sure can get confusing. 

That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content.