UX Design Huddle

80/20 Rule - Pareto Principle for Designers


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The 80/20 rule, also known as the Pareto Principle, states that 80% of results in a system come from 20% of the causes. Its origins stem back to Vilfredo Pareto, an economist who noticed 80% of Italy's land was owned by 20% of the population.  The original observation was in connection with population and wealth. Pareto noticed that approximately 80% of Italy's land was owned by 20% of the population. He then carried out surveys on a variety of other countries and found to his surprise that a similar distribution applied.

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