Content is king, right?  Well, yes…  But only if your content is telling the right story.  In this takeover episode, <a href="https://ca.linkedin.com/in/bmosherzinck" rel="noopener noreferrer">Barb Mosher Zinck</a> speaks with <a href="https://annhandley.com/" rel="noopener noreferrer">Ann Handley</a>, Chief Content Officer at <a href="https://www.marketingprofs.com/" rel="noopener noreferrer">MarketingProfs</a>, and shares the secrets to successful storytelling.

Content is king, right? Well, yes… But only if your content is telling the right story. In this takeover episode, Barb Mosher Zinck speaks with Ann Handley, Chief Content Officer at MarketingProfs, and shares the secrets to successful storytelling.

Content is king, right?&nbsp; Well, yes…&nbsp; But only if your content is telling the right story.&nbsp;&nbsp;In this takeover episode, <a href="https://ca.linkedin.com/in/bmosherzinck" rel="noopener noreferrer">Barb Mosher Zinck</a> speaks with <a href="https://annhandley.com/" rel="noopener noreferrer">Ann Handley</a>, Chief Content Officer at <a href="https://www.marketingprofs.com/" rel="noopener noreferrer">MarketingProfs</a>, and shares the secrets to successful storytelling.&nbsp;

805. Storytelling Secrets for the Modern Marketer

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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805. Storytelling Secrets for the Modern Marketer

805. Storytelling Secrets for the Modern Marketer