RICH talks about how many people out there want to learn new things, but don't have the patience to learn how to do it. A lot of people also want to learn things too quickly and not develop the skills needed to get things done correctly. A lot of people also seem to be distracted when wanting to learn things as well. The reality is if you want to learn certain things, it may take a lot of hard work. It may also take a lot longer to learn something than original thought.