When the world changes — like, say, a global pandemic pops up out of nowhere — turning to plan B is a losing game. 

No, we don’t need a plan B — we need a new plan A. 

In this episode from B2B SMX, Jay Acunzo, Writer, Showrunner, and Tinkerer at Unthinkable Media, delves into the strategies for marketers finding their new plan A,  with case studies of 3 unique businesses thriving in spite of the pandemic. 

Jay discusses:

• Why when a measure becomes a goal, it’s no longer a good measure
• Why making a difference is great for others and your business
• Why who you are is your unfair advantage