In this episode Alan Franks, a financial planner and author of "Empowered Money" discusses the challenges entrepreneurs face, particularly the misconception of viewing businesses solely as income streams rather than valuable assets. Alan emphasizes the importance of business valuation, strategic planning, and the benefits of treating a business as an asset that can grow and provide financial security. They also explore the significance of having a succession plan and the role of financial planning in achieving personal and business goals. Alan shares insights from his book, highlighting the value of real estate and the importance of leveraging financial tools to build wealth.