Today, I’m talking with , the Co-Founder of , a SaaS startup that makes it easy to capture more sales without driving more traffic by speaking directly to the person reading your website. If your sales person made the exact same pitch to every single prospect, you’d probably fire them, right? So why do you let your website do it? If somebody is already on your email list, why are you asking again for their email address on an opt-in? If you know what industry a prospect is in, why are you showing them testimonials from unrelated companies? The simple answer is because personalization is hard and requires enterprise-grade (and cost) tools or significant development. With RightMessage, Brennan aims to change that. In our chat, Brennan shares why personalization is so valuable, how valuable it has been to some of his early customers, and how you can get similar results without rethinking your entire marketing strategy. This is a masterclass on personalization that you don’t want to miss.