It's amazing how far people will go when in the thrall of a charismatic environment that maps very soothingly to their needs and blind spots.

My friend Jeff created a board game called 'Cult' where you can play as Jesus, Charles Manson, Oprah Winfrey or Bob Brown. Needless to say, I consider myself immune to the allure such silly people and have instead signed my life over to the cult of my friend Jeff.