Dr. Jane Jones discusses her work as a book-writing coach to academics, how she came to create and build a business, and the identity work she did in order to feel strong and stable in her new work. Jane talks about why academia was not a good fit and how once she left, the heaviness of the burnout she had accumulated in academia dissipated quickly. Jane also explains why "alt-ac," as a term, is problematic and argues that her career pivot was simply a career change, not an "alternative" to academia. Find Dr. Jane Jones at http://www.upinconsulting.com/.