In full transparency: I love cycling. I also believe that the bike industry provides a unique purview into a specialty industry that’s mid-gap jump in terms of channel evolution. 

In today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses NEED to expand into this realm to continue to serve your connected consumer today.