UX and digital branding are no longer "nice-to-haves" in banking—they are strategic imperatives that directly impact growth, customer loyalty, and competitive edge.

This episode explores how banks can move beyond viewing UX as a cosmetic upgrade and start treating it as a business-critical investment. We share practical strategies for securing executive buy-in by framing UX in terms of Return on Experience (ROX)—linking it to revenue growth, cost reduction, risk mitigation, and market leadership. You’ll also learn how to build a strong business case, demonstrate value through prototypes and quick wins, benchmark against competitors, and set KPIs that prove impact over time.

Plus, we dive into case studies of banks that transformed their digital presence by prioritizing UX and applying frameworks like Design Thinking and UXDA’s Digital Experience Branding.

Find out:

1. How to strategically integrate UX and digital branding for sustainable business growth
2. Proven tactics to win executive support for UX initiatives
3. How to measure and communicate the impact of UX on business performance

Read the full article on UXDA's blog: https://theuxda.com/blog/unlocking-executive-buyin-for-ux-and-digital-branding-banking

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