In this powerful episode of The Dental Boardroom Podcast, host Wes Reed, CPA and CFP, sits down with the dynamic Stacy Farley—former corporate sales leader turned dental practice powerhouse. Stacy shares her remarkable journey from business and sales into the world of dentistry, specifically her transformational work in her father’s full arch dental practice.

Together, they explore what it really means to “sell” in dentistry, how to guide patients toward life-changing decisions, and why understanding the real value of treatment is critical for both practice growth and patient outcomes. With proven techniques, real-world stories, and actionable advice, this episode is a must-listen for any dentist ready to boost case acceptance and scale up with full arch treatments.

Stacy’s Background: From business and corporate sales (Jenny Craig/Nestlé) to transforming a leading dental practice.

Sales in Dentistry: Why "sales" isn't a dirty word—it's about guiding patients toward better health and confidence.

The 4 Core Benefits of Full Arch Dentistry:

Emotional Decision-Making: How patients often hit emotional tipping points before committing to treatment—and how to be ready.

Patient Communication Strategy: Asking the right questions and reframing value over price.

Sales Funnel Breakdown:

Unique Selling Propositions (USPs): Why standing out in a "full arch frenzy" market is crucial for private practices.

Actionable Tips for Dentists Getting Into Full Arch



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