Skift Meetings Podcast

#81 Ken Holsinger: New Audience Priorities

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This episode features Ken Holsinger, senior vice president of strategy at Freeman.

The conversation focuses on attendee research.

Here are a few of the topics we cover:

  • Asking questions to large number of people live is very powerful
  • Why it’s important to matching sentiment data and behavior data 
  • Overall attendance is now tracking at 84% across sectors, was 65% in the Spring
  • Business and personal is overlapping - important new reality
  • Continue to learn from your audience, consume information in all places, and accept that things will keep shifting
    • ...more
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