Creative Career Lab

81. Motion Design: Visual Storytelling with Ahona Banerjee


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In this episode, Ahona Banerjee delves into the concept of visual storytelling in motion design, describing it as the art of conveying narratives and emotions through dynamic visuals, animation, and design elements. She explains how motion design amplifies storytelling by creating immersive and engaging experiences that captivate audiences.

Ahona highlights the role of motion design in enhancing narratives by using timing, pacing, and movement to evoke emotions and emphasize key moments. She discusses tools and software like Adobe After Effects, Premiere Pro, and Blender, which are essential for crafting compelling visual stories.

For students, she emphasizes the importance of practicing with small projects, studying storytelling principles, and analyzing successful examples in motion design. Developing an understanding of composition, transitions, and character development is crucial for mastering this skill.

The episode features examples of impactful visual storytelling in media, such as animated shorts, advertisements, and title sequences, showcasing how motion design can bring stories to life. Ahona provides practical advice for aspiring designers to refine their storytelling techniques and use motion design to communicate more effectively.

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Creative Career LabBy École Intuit Lab