In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If things can go terribly wrong for your clients, especially if they make poor choices, then the prediction or warning is a good template to start with.

The prediction or warning is essentially a story of change. You open your message by making a prediction that taps into a conversation already happening in your ideal client's head. On this episode I discuss:

• How to shine the 'laser pen' of insight onto a specific thing they may have missed
• Why to make your prediction or warning quantifiable
• How including caveats can increase the relevance of your warning

This episode references the Tragedy plot, which you may also want to revisit.