RICH talks about how a lot of us are always internally battling ourselves. We seem to be always arguing with ourselves on a certain decision that need to be made. Internally we have a voice telling us to go one way, while another side of us is telling us to do something different. Rich talks about a third voice telling both of them to shut up and go after what they truly want to go after. People need to also learn how to stop allowing all the noise in their head and get focused.