GTM Made Simple

815. A Band Teacher Takes on Sales Development


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What could you learn about sales engagement and enablement from a former Middle School and High School band teacher? 


Probably more than you think. 


In this takeover episode of #FlipMyFunnel, Content Matters host Barb Mosher Zinck speaks with Kris Laird, Sales Process & Development leader at Ingeniux, about sales engagement, enablement, and the technologies that drive both. 


What is the difference between sales engagement and enablement, and what did his time as a music educator teach him that he’s been able to use in his sales career? 

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GTM Made SimpleBy Sangram Vajre

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