In this episode, guest host Barb Mosher Zinck digs deep into content strategy and management with Cathy McKnight, VP of Strategy at Content Advisory, looking at how these and other elements of content operations fit into digital marketing as a business function.

Some of the key topics discussed in this episode:

• CMS – Content Management Systems as anchors for company content strategies
• DAM – Digital Asset Management and how this differs from simple content storage platforms
• Analytics tools and options for exploring content performance in depth
• CRM – Customer Relationship Management systems and how these feed into content opportunities for your business

Check out these resources we mentioned during the podcast:

• Scott Brinker – VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech 
• Adobe AEM – DAM solution
• OpenText – DAM solution