Launching an exchange-traded fund today is much easier than it was in the past. What used to be something that only

massive asset management firms could accomplish is being democratized thanks to services offered by firms like Vident. etf.com’s Senior Analyst Sumit Roy sits down with Amrita Nandakumar, president of Vident Asset Management, to discuss how her company is making life easier for prospective ETF issuers. She also gets into how a subadvisor like Vident differs from white-label exchange-traded fund issuers who offer competing services, and what trends she's seeing in the broader ETF industry. Don't miss this exciting episode.