The closer you get to people, the better business you do with them.

Getting close means creating personal, one-to-one moments. But how can you personalize at scale? 

One company has solved that particular puzzle.

Nina Butler, director of demand generation at Alyce, an AI-powered personal gifting and swag platform, discusses how her organization uses its own product to influence 75% of their pipeline.

In this episode, Nina talks about:

• Moving from quantity of touches to quality of moments
• How to be personal at scale
• Using gifting to get people to show up and engage at events