Josh sits down with 4FRNT founder Matt Sterbenz. 4FRNT skis is a brand that has become iconic within the skiing industry, helping pave the way for freestyle skiing. Having been involved in skiing since high school, Matt Sterbenz has become a prominent figure in helping that transition from the traditional Euro ski racing identity of skiing to a looser ‘freer’ assemblance of skiing where style is valued over speed. Join us as we take a look at 4FRNT under a microscope with founder Matt Sterbenz recalling how 4FRNT truly took form, freestyle skiing was created, and Jason Levinthal’s influence on how Matt built 4FRNT.