Successfully Self-Publish

#82: How to Be Your Own Publicist & Promote Your Books in the Media


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You absolutely could hire a professional publicist, and if you have the money to invest several thousand dollars in one, then that’s something you should absolutely consider.

Getting your book out there in the world rather than relying solely on your tiny “bubble” of contact on social media and even with your subscribers is the most important and effective book marketing strategy ever.

But if you’re like most authors, investing thousands, even if it’s a worthwhile and smart investment in your author career, is just not feasible.

Believe it or not…you can absolutely act as your own publicist and you can pitch media contacts and secure appearances entirely on your own.

It isn’t easy, mind you, but it’s okay…I GOTCHU!

In this episode of Successfully Selfpublish, the podcast, I sit down with veteran and super popular publicist to authors, Ashley Bernardi of Nardi Media, to chat about how you can and should immediately begin pitching media opportunities even before your book is published. We’ll also talk about Ashley’s top tips for nailing your pitches and increasing your chances of getting booked!

Highlights from This Episode:

  • Ashley talks about the importance of book publicity   7:53
  • Ashley gives us her thought on the best type of media for book promotion  11:56       
  • How to begin pitching for the first time as an author  16:27
  • When you should actually begin pitching media outlets  23:10
  • Ashley’s best tips on finding the right media contacts to pitch  30:17
  • Whether you need a Media One Sheet and what that is  35:59
  • Ashley’s top takeaway tips on self-publicity   38:59

Important Links Mentioned in this Episode:

Work with Christina Kaye HERE.

Shop BookishThingsAndSuch by Christina Kaye on Etsy HERE.

Find Ashley Bernardi, follow her, and work with her HERE.

Try ProWritingAid for Free HERE.

Follow Christina Kaye on all major social media platforms

@AuthorCoachChristinaKaye

Register for the FREE webinar, 5 Essential Steps to Writing a Bestselling Book HERE!

Sign up for Finish Your Book Bootcamp HERE!

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Successfully Self-PublishBy Christina Kaye

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